About Us

 1st of the Day, LLC

“First of the day” started as a celebratory toast in the 1980’s by my uncle, Pascal Koyton, III, signifying that no matter what number drink he was on it was always his “first”. It was the first of that kind, in that glass, with that group, for that occasion, and was worthy of its own acknowledgement. This toast grew amongst family and friends and became the ceremonial toast for every occasion, big or small.

“1st of the Day” today, however, has been shared around the world and became more than just a toast. First of the day has become an adage for celebration, family, and friendship.

“1st of the Day” was once just a raising of a glass with others drinking to health & honor as a toast is defined. Taking it to a new level, it is now a lifestyle! A celebratory lifestyle that adds fun, entertainment and celebration to all occasions.

1st of the Day’s mission is to share the fun-loving spirit captured in the toast; to provide products that express more than just a slogan but a celebratory lifestyle.

So we are here to celebrate with you all your life’s FIRSTS!



Johnie I. Drake III – Founder

Johnie I. Drake, III, nephew of Pascal Koyton, was born and raised in Detroit, MI, and is an esteemed alumnus of Cass Technical High School. He graduated high school in 2001 with a degree in Business Administration and earned a track & field scholarship to Central Michigan University. Johnie furthered his academics and athletics at Central Michigan University, earning his B.S.B.A. in Business Management and became one of the fastest men on the planet. While competing as a Chippewa, he ran the fastest 60m time in the World in 2006. Johnie has since competed on the professional level, coached various teams, and now runs his own personal coaching business. In 2015, he received his Masters degree in Coaching & Athletic administration from Concordia University Irvine.

The idea to turn the family toast into a business came after years of working and helping others develop their ideas. It dawned on him that he was capable of starting a company, so he took the leap of faith to enter the entrepreneur world. Formed in 2014, officially trademarked in 2015, 1st of the Day, LLC is a one of a kind business with plans to add a new way of toasting.

“1st of the Day, LLC was established to share the fun, joy, and laughter the toast brings to my family with the world. I pride myself on keeping my family and friends together; we celebrate many occasions big or small and always toast to our “1st of the Day!”