“1st of the Day,” has been my  families traditional toast since I could remember. It was introduced by my uncle who coined the phrase from Jack Nicholson who saluted his first drink of the day in a movie called Easy Rider. The toast grew amongst family and friends and became an adage for every celebration.

We understand the daily grind of manifesting greatness. Our toast motivates the working class to celebrate small victories. Whether it is your 1st drink or not we encourage you to recognize the moment; which is why the rebuttal is, “Ain’t had one all day.” Create lasting memories and moments with friends and family. We get so consumed with life, we tend to lose sight of settling in the moment and understanding it’s significance. 

Trademarked in 2015, 1st of the Day® was established to provide novelty drinkware that inspire hard-working overachievers to celebrate every moment. Our celebratory lifestyle adds fun, entertainment, and celebration to any occasion. With our 1st of the Day® branded items, be reminded to honor and acknowledge that moment in time. 

Celebrate the Moment

Tag us on social media with your favorite 1st of the Day merchandise @1stoftheday #1stoftheday #Ainthad1allday